BlackBerry has awarded exclusive rights to New Delhi-based Optiemus Infracom to make and sell BlackBerry-branded smartphones in India. The company had earlier tied up with the Canadian smartphone brand to increase its reach in the Indian market. Optmiemus Infracom will not only make and sell BlackBerry-branded smartphones in the country but also offer customer support.
It will develop BlackBerry-branded smartphones running Android along with security software and service suite by BlackBerry. The Canadian brand will also offer the latest security updates to the devices. Since India is a market where affordable smartphone have the highest market share, Opteimus Infracom will focus on making and selling BlackBerry-branded smartphones below the ₹20,000 mark. The company will localise the smartphones complete for the Indian market and expects to sell 2 million handsets in a year.
BlackBerry was once one of the most famous smartphone brands in the world, but it went out of the race once Apple launched the full touchscreen driven iPhone, followed by Android smartphones. For a few years, BlackBerry brought significant changes to its BBOS to incorporate touchscreen-driven interface, but it was too late in doing so. Last year, BlackBerry launched its first smartphone – BlackBerry Priv – running Android operating system. Later, it launched two more Android-powered smartphones: DTEK 50 and DTEK 60.
This year, BlackBerry is expected to launch the BlackBerry Mercury, also known as the BlackBerry DTEK 70, on February 25, 2017 during MWC 2017. The device was showcased to a limited number of industry people at the CES 2017 expo in Las Vegas, US. It features 4.5-inch 1620 x 1080p display, a 12-megapixel primary camera that’s used in the Pixel and the Pixel XL, an 8-megapixel front-facing camera, QWERTY keyboard with a fingerprint sensor embedded inside the spacebar, and Android 7.0 Nougat operating system with BlackBerry’s additional apps and customisation.[Source: EconomicTimes | Via: BGR India]