There has been a lot of change in a short period of time in the wireless industry recently, but it’s (almost) safe to say that most of it has actually been consumer-friendly. We’ve seen Verizon roll out unlimited data, with a few noteworthy features that led T-Mobile to upgrade its own T-Mobile ONE unlimited plan to stay competitive.
That led to Sprint changing up its own unlimited plan, in light of Verizon’s introduction to the game and T-Mobile’s continued effort to remain the Un-carrier. But we weren’t done yet. AT&T, which has been offering unlimited data behind a paywall of a DirecTV subscription, decided that it, too, should probably expand availability of the oft-requested unlimited data.
A lot of change. Hopefully for subscribers it’s an overall good thing.
When the Big Red carrier introduced Verizon Unlimited (on a Sunday no less), I asked you all whether or not this would be a feature to get you to switch to the network. After all, Verizon has been charging similar prices for its own plans, which had limitations on available data per month, just on the basis of having a better network than the competition. So it was good to see them jump on the unlimited data bandwagon, and with competitive enough prices to boot.
It’s a question that I’ve asked in the same direction as T-Mobile in the past, because the self-proclaimed Un-carrier has been working tirelessly to add plenty of perks, features, and anything else it can to convince potential customers to switch over. It’s certainly working for them, and, I think it’s safe to say that we do owe a big, “Thank you,” to T-Mobile for getting these changes into the wireless market in the United States.
These tweaks to wireless plans are great, for the most part, and as they slowly rolled out I think the obvious question at the time was whether or not you planned on switching to take advantage of them. But, as the four major wireless carriers seek feature parity (with some missing parts still to be filled in some cases), the question has changed a bit.
So, now I ask: Are these changes keeping you with the carrier you’re already with? If you’ve been subscribed to Verizon, does the inclusion of Verizon Unlimited mean you’ll stick around? Were you considering switching to another carrier before the one you’re already on implemented a change to keep you? Let me know!