HTC launched two new smartphones – HTC U Ultra and HTC U Play – last month. The HTC U Ultra is a high-end smartphone positioned above the HTC 10, while the HTC U Play is a mid-range smartphone. The company has now announced that it will launched these two smartphones in India in the next four to six weeks. Speaking to BGR India in an interview, Faisal Siddiqui, HTC’s South Asia President, also threw some light on the company’s 2017 roadmap for the Indian market.
Mr. Faisal Siddiqui confirmed to BGR India that the company plans to launch just six to seven smartphones in India this year, which includes the HTC U Ultra and the HTC U Play. Apparently, some of these smartphones will first debut in India and then released in the other markets around the world. Commenting on the trend of consumers’ growing interest in high-specced affordable smartphones, he said that the company plans to launch smartphones priced above ₹10,000 in India. The company has entered into partnership with GDN Enterprise to manufacture smartphones in latter’s Noida plant.
The HTC U Ultra features a 5.7-inch QHD Super LCD5 display with Corning Gorilla Glass 5 protection (64GB) or Sapphire Crystal glass (128GB). It runs Android 7.0 operating system. It also comes equipped with a 12-megapixel primary camera with OIS, laser and phase-detection autofocus, dual-tone LED flash, and 4K recording. It features a 16-megapixel front-facing camera with Auto HDR and 1080p video recording. There’s a Snapdragon 821 processor at its heart along with 4GB RAM and 64GB/128GB of internal storage. It also plays nice with microSD cards up to 256GB capacity. It features a 3,000mAh battery with Quick Charge 3.0.
The HTC U Play features a 5.2-inch 1080p Super LCD display with Corning Gorilla Glass, a 16-megapixel primary camera with OIS, and 16-megapixel front-facing camera with Auto HDR. Both cameras can record 1080p videos. The phone uses an octa-core Mediatek MT6755 Helio P10 processor, 2GB/3GB RAM, and 32GB/64GB internal storage to run Android 6.0 Marshmallow. It supports microSD cards for storage expansion. There’s a USB 2.0 Type-C port, dual-band Wi-Fi ac/b/g/n, Bluetooth 4.2, GPS, NFC, and 3.5mm headphone jack on the phone.
Pricing of these two smartphones hasn’t been disclosed yet, but it will play a major role in the success of these devices. The company said that it has been manufacturing smartphones in GDN Enterprise’s Noida plant for 18 months now.[Source: BGR India]