Nikon cancels release of DL series premium compact cameras

Nikon has officially shelved the release of their three premium DL series compact cameras – the DL 18-50 F1.8-2.8, DL 24-85 F1.8-2.8, and the DL 24-500 F2.8-5.6. The launch of the Nikon DL series cameras, originally scheduled to be released in June 2016,  was delayed indeterminately following the identification of issues with the integrated circuit for image processing in the cameras. The company has cited concerns regarding profitability considering the increase in development costs and the drop in the number of expected sales due to the slow-down of the market as reasons behind their decision.

The three cameras making up Nikon’s DL lineup of 1-inch type compact cameras – the DL24-85, DL18-50 and DL24-500, would’ve had a significant impact on the premium compact camera space, had they been launched. The DL24-85, with its fast standard zoom would’ve directly competed with Sony’s RX100 III and Canon’s PowerShot G7X MarkII. The DL24-500 would’ve joined the ranks of the Sony RX10 II, the Panasonic FZ 1000, the Canon G3X, and other 1-inch sensor superzoom cameras in the market. The DL18-50, thanks to its focal length range would’ve occupied a space of its own, offering a significantly wider angle than most other 1-inch sensor compact cameras on the market.

The company has posted an apology to all those affected by their decision to shelve the DL series compact, especially to customers who were patiently waiting for the already delayed cameras to launch, and to retailers whose businesses are likely to be affected.

Nikon, in their third quarter financial results announced an extraordinary loss of approximately 53 billion yen in total, declaring a voluntary retirement program the company had initiated last year as one of the primary factors contributing to the loss. The company also acknowledged the impact the sluggish and shrinking markets of digital cameras have had on their operating income forecast.

[Source:Nikon | Via: DPReview]

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