Samsung has taken to its Newsroom to announce the launch of a new Latin America-focused Design Center located in its regional office in São Paulo, Brazil. The firm is hoping to use the new division to better understand the requirements of consumers in the region, so it can utilize its team of designers to develop more suitable products across a range of different categories.
“We want to do more than simply innovate for innovation’s sake; we want to produce new designs that enchant consumers and have a positive impact on their daily lives,” said Vivian Jacobsohn Serebrinic, the Director of Samsung Design Latin America. “This is a bold new step for Samsung, as few multinational companies have design centers in this region focusing on mobile devices, TVs and home appliances.”
It’s not only regular consumers that the Design Latin America team is interested in hearing from, though. They’ll also meet with so-called ‘extreme users’, like chefs and doctors, to gain a thorough understanding of their requirements of specific products both at home and in the workplace and identify any needs that have not yet been addressed.