Samsung launched its high-end Frame TV earlier this year. The company has designed this product to look more like an art piece than a conventional television set. It has been showcasing this product at art galleries and museums in various markets.
Samsung is now teaming up with National Geographic to raise awareness for endangered animals while also availing the opportunity to plug its Frame TV. The company is participating in National Geographic’s photo exhibition for endangered animals by installing Frame TV units at the venue.
Raising awareness, one TV at a time
The Frame TV was first released in 55-inch and 65-inch models. Samsung also started selling a 43-inch model last week.
The National Geographic photo exhibition will run until March 4 at the War Memorial of Korea in Seoul. The exhibition is going to showcase photos of endangered animals on Samsung’s Frame TVs.
The Frame TV has an Art Mode feature that displays exclusive works of art like paintings on the TV. It’s also possible for users to display their personal photo libraries in Art Mode.
Photos of 5,000 endangered animals will be showcased during the exhibition on TVs provided by Samsung. The company is also going to sell 30 photos of endangered animals at the exhibition and all of the proceeds will be donated to environmental conservation causes.